December 08, 2022

Building Your Brand with Cody Calafiore | Surround Yourself with the Right Team

By Adeptus Staff

On today’s podcast, host Michael Hoffman interviews a good friend and client, Cody Calafiore, who came into the public eye in 2014 after he appeared on the CBS reality show Big Brother, where he finished the show as the runner-up. He returned in 2020 for Big Brother All-Stars, where he won the top prize of $500,000. Cody gives us a behind-the-scenes look into his experiences leading up to and after the show, where he had to figure out how to manage his successes and continue growing his brand and his entrepreneurial endeavors. With the right team of experts and the fame of Big Brother, Cody started using social media to promote his work and monetize his assets with brand deals. Listen in to hear more about Cody’s journey building his brand through trial and error that led him to find the right team to support him.



Apple Podcast



Cody Calafiore Resources


Social Media







Time Stamps 

About Cody and getting into Big Brother 2:16

What it’s like being totally disconnected for an extended period of time 8:33

His approach professionally during the pandemic 14:02

How he utilized social media to keep his brand out there 20:14

Building his team through trial and error 25:50

His current podcast, The Winners Circle 34:38

“It’s very difficult because you have to try to do as much as you possibly can in that first year to really set yourself up for the following year because every year there’s a new personality. There’s people that are always supporting you and always there for you, but there’s a new personality. That’s a fresher face, that’s a newer face that plays the game, and so it’s tough to continue that because my business ultimately is myself. I’m my own business. So you have to be able to adjust and find ways to still connect with people, grow your brand, grow your business, and be able to create monetization through that.” 17:56

Adeptus Resources

Interested in being a guest on Adeptus On-Air? Contact us!

Up Next

Related Insights

Mastering Travel on a Budget with Cicely F. Mitchell | Adventuring the World Safely and Solo

June 27, 2024 - Today on Adeptus On-Air, host Mike Hoffman chats with Cicely F. Mitchell, the self-proclaimed Travel Champion and author of "The Travel Champion: A 4-Step Guide to Traveling the World Solo, Safely, and on a Budget.

Read More

Celebrating Beauty With Amanda Gabbard | From the Stage to Behind the Scenes

June 20, 2024 - Today on Adeptus On-Air, host Mike Hoffman chats with Amanda Gabbard, a celebrity makeup artist, bridal specialist, esthetician, and beauty expert. Amanda shares how she fell in love with makeup at a young age. In college, she pursued...

Read More

All Things Basketball with Andrew Heath | Focusing on the Fundamentals

June 13, 2024 - Today on Adeptus On-Air, host James Walker chats with Andrew Heath, a seasoned basketball coach and founder of Andrew Heath Basketball. Drawing from his professional coaching experience in China and his current role as a high school coach,...

Read More