January 05, 2023

Craft Beer and Non-Alcoholic Beverages with Chris Anderson | Making Waves in the Fast Growing Beverage Industry

By Adeptus Staff

Today on Adeptus On Air, host Evan Eneman speaks with Chris Anderson, an expert in developing dynamic flavor profiles for beverages, focused on non-alcoholic (NA) drinks, including beer, cider, mocktails, and cannabis-infused beverages. Gifted with a strong flavor palette he has utilized for the last 28 years, Chris supports clients directly and through Harmony Craft Beverages by advising, guiding, and creating flavor profiles for clients based on their beverage preferences. He cites the two most important factors in crafting a successful NA beer, using high-quality products and being passionate about the beverage. Listen in to hear more about how Chris perfects flavor profiles to boost the fast-growing beverage category.

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Time Stamps 

The product beverage industry 1:15

Judging beer with a great palate 5:36

Building a non-alcoholic cider 10:22

Advising his clients 15:07

Some things Chris looks at from his day to day approach to life 21:56

Identifying his strengths as a business leader and professional 26:32

The culture has really changed 37:18

Rapid fire questions 43:26

Learning how to work with a team and break down the facade 52:51

“When we originally tasted the beer, it was really not good. It was really, really bad and I basically said ‘You should look into this, this, and this.’ And that’s exactly what they did. They pretty much went right into the deep dive of basically becoming the equivalent of a full on beer dealcoholizer.” 24:48

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