December 15, 2022

The Evolution of Wellness and Beauty with Davina Kaonohi | Building Trust with Consumers

By Adeptus Staff

On today’s episode, host Evan Eneman speaks with Davina Kaonohi, co-founder and CEO of Element Apothec, an award-winning global wellness and beauty brand that blends modern medicine and ancient wisdom to bring alternative products to consumers. Davina goes in-depth about her background, including her indigenous Hawaiian roots and her great aunt’s journey with plant-based wellness, and how she has brought her vision to life by finding reputable integrative practitioners to help create high-quality products. She offers insight to entrepreneurs for managing their start-ups by having a clear strategy and not letting fear hold them back from building a successful business. Listen in to hear more about the Element Apothec brand and how Davina promotes wellness in her products and her life.


Apple Podcast



Davina Kaonohi Resources


Social Media







Time Stamps 

Alternative and plant based wellness 1:47

Davina’s personal experience with plant medicine 4:41

Trusting the plants and building trust with consumers 9:56

Building a team and the role of collaboration in building trust 15:20

Core values 21:41

Davina’s vision for Element Apothec 27:39

Identifying resources you don’t have internally and finding them externally 33:14

Fear 36:21

Learning and identifying your personal strengths as a leader 43:36

Davina’s approach to life 50:38

Getting bad feedback from customers 58:02

“It takes a bit of research to really understand that I’ve made mistakes. Not everybody that I thought we’d be working with are we working with today, and then there are those hard decisions to also say ‘OK, we thought this person was good, or maybe they were good for the first 6 months and really helped us with X Y Z, but now we’ve grown and we need somebody else who can help us with this.” 34:54

Adeptus Resources

Interested in being a guest on Adeptus On-Air? Contact us!

Up Next

Related Insights

Mastering Travel on a Budget with Cicely F. Mitchell | Adventuring the World Safely and Solo

June 27, 2024 - Today on Adeptus On-Air, host Mike Hoffman chats with Cicely F. Mitchell, the self-proclaimed Travel Champion and author of "The Travel Champion: A 4-Step Guide to Traveling the World Solo, Safely, and on a Budget.

Read More

Celebrating Beauty With Amanda Gabbard | From the Stage to Behind the Scenes

June 20, 2024 - Today on Adeptus On-Air, host Mike Hoffman chats with Amanda Gabbard, a celebrity makeup artist, bridal specialist, esthetician, and beauty expert. Amanda shares how she fell in love with makeup at a young age. In college, she pursued...

Read More

All Things Basketball with Andrew Heath | Focusing on the Fundamentals

June 13, 2024 - Today on Adeptus On-Air, host James Walker chats with Andrew Heath, a seasoned basketball coach and founder of Andrew Heath Basketball. Drawing from his professional coaching experience in China and his current role as a high school coach,...

Read More