June 22, 2023

YellowCake Shop Clothing Company with Valerie Mayen | Designing Feel-Good Fashion for the Professional Woman

By Michelle Stone

Today on Adeptus On-Air, Michael Hoffman chats with Valerie Mayen, the owner of Yellow Cake Shop and an alumna of Project Runway. Valerie delves into her journey of designing handcrafted and socially responsible outerwear and clothing for women. Starting her creative endeavors on Etsy and subsequently establishing Yellow Cake Shop in 2009, Valerie shares her experiences as a local business owner, including learning E-Commerce during the height of the COVID pandemic and finding her target customer in professional women looking for sustainable, eco-friendly, and high-quality clothing. Tune in as Valerie discusses the meaningful origins of the Yellow Cake Shop name, her commitment to the community in Cleveland, and her vision for the future of her business in the upcoming years.

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