Ashley Greene, Director of Business Management and our newest host of Adeptus On-Air, shares her day-to-day experiences as a Director in Business Management for individuals connected to the entertainment industry.

What is Business Management?

Business Management is akin to acting as a financial concierge, handling everything from paying bills to monitoring contracts. In the entertainment industry, where income can be irregular and opportunities unpredictable, effective business management becomes crucial. For example, an actor might experience a surge in income from a blockbuster hit, followed by periods of less steady work. A business manager ensures that the actor’s finances are structured to handle these fluctuations, safeguarding their long-term financial stability.

As a business manager, it’s essential to ensure clients have the correct tax structures, tax planning, and compliance in place. This is particularly important in entertainment, where complex contracts, international income, and multiple revenue streams are common. Business managers work closely with financial advisors to facilitate a seamless transition from one project to the next, ensuring that financial plans align with both immediate needs and long-term goals.

“We act as a first step to make sure that people’s lives are running smoothly,” says Ashley, emphasizing the importance of aligning with clients’ long-term financial plans. In an industry where the spotlight can shift quickly, having a strong financial foundation is key to sustaining success and peace of mind.

Industry Evolution

The entertainment industry is rapidly evolving, with new opportunities arising from digital platforms and social media. This shift has led to an increased demand for business management services, as individuals seek professional guidance to navigate these complexities. At Adeptus, we have adapted our services to meet these changing needs, ensuring our clients are well-prepared for the future.

The Role of a Business Manager

Ashley cites that the most important aspect of her job is to ensure everything runs smoothly, especially since her clients are extremely busy. Those in the entertainment field, from actors to influencers, may not have the time or bandwidth to keep up with constant changes, deadlines, and implementation needed to achieve their financial goals.

Challenges and Solutions

Business managers in the entertainment industry face unique challenges, such as fluctuating income and the need for quick decision-making. At Adeptus, we tackle these challenges by staying informed about industry trends and continuously refining our strategies to provide proactive support to our clients.

Our Personalized Approach

What sets Adeptus apart from competitors is our personalized approach. We take the time to understand each client’s unique circumstances, allowing us to offer tailored solutions that address their specific needs and goals. Our commitment to providing exceptional service has established us as a trusted partner in the industry.

Contact us today to find out how we can support you and your financial goals. Let us handle the complexities, so you can focus on your craft with confidence at adeptusadvisors.com!

 

Check out Ashley’s Adeptus On-Air episode!

Watch or listen to all of Ashley’s insights, where she is featured as a guest with Mike Hoffman, Sr. Partner and podcast host for Adeptus On-Air!